Sony Computer Entertainment Creates New Licensing Department

Sony Computer Entertainment America Expands Its Business Development Team, Announces New Licensing Department Videogame and Legal Veteran to Direct Licensing for PlayStation(R) Brand.

Sony Computer Entertainment America (SCEA) Inc. today announced it is expanding its business development organization by forming an intellectual property (IP) licensing team designed to increase awareness of the company's brands and characters and to expand collaborations with new and existing business partners. As part of this expansion, the company has appointed Shelly Gayner to director of Licensing within Business Development, effective immediately. In this newly created position, Gayner will report to Phil Rosenberg, senior vice president of Sales and Business Development As part of her role, Gayner will manage SCEA's licensing team, which isresponsible for licensing the PlayStation(R) brand, including first-party game characters, for merchandise and entertainment products. She will also oversee the licensing of peripherals and accessories for PlayStation platforms including PSP(R) (PlayStation(R)Portable) and PLAYSTATION(R)3 (PS3(TM)) computer entertainment system.

"Shelly has the perfect blend of legal expertise and videogame industry knowledge which will help us grow the PlayStation business by introducing our valued brands to a wider audience," said Phil Rosenberg, senior vice president of Business -- Development and Sales, Sony Computer Entertainment America. "We now have a dedicated team to help us capture licensing and revenue opportunities, which is important to our business and long-term growth." Gayner brings more than fourteen years of industry experience to this role, with the most recent years being at SCEA. Previously, she was director of Legal and Business Affairs, where she negotiated a wide-range of intellectual property related agreements, including content, merchandise, software and end-user licenses. She also worked on the company's property licenses, which include MLB, NHL, the Gran Turismo(TM) series, Downhill Domination(R) and Tourist Trophy The Real Riding Simulator(TM). Prior to joining SCEA, Gayner held the position of corporate trademark counsel at Sun Microsystems Inc. and was corporate counsel for Sega of America.

Source: PRNewswire