Friday, March 2, 2007


CULVER CITY, Calif. and BURBANK, Calif., March 1-- As Peter Parker's Aunt May once said, there's a hero in all of us. That will be true as Monday, March 5, becomes a night of heroes -- Columbia Pictures, in anticipation of the release of Spider-Man(TM) 3 on May 4, will air an exclusive one-minute clip from the film during the broadcast of a cliffhanger episode of NBC's top-rated new show "Heroes," then premiere seven and one half minutes from the film online, exclusively on, for 24 hours.

As "Heroes" moves towards the exciting conclusion of its second storyarc of its first season, viewers of the show and Spider-Man fans will get alook at Spider-Man(TM) 3 with a brand-new 60-second clip from the movie that contains a cliffhanger of its own. Then, immediately following the broadcast, Web-crawling viewers and movie goers can go online to catch the premiere of a revealing seven and one half minute film sequence that will have viewers on the edge of their seats as it is streamed in highdefinition at

'Heroes' and Spider-Man both share a common theme: everyday people and how they deal with finding themselves in extraordinary circumstances," saidValerie Van Galder, President of Domestic Marketing for the ColumbiaTriStar Motion Picture Group. "Because of that, this is a great programming marriage -- it makes for a night of event television and a rare opportunityto see a scene from one of the summer's most highly anticipated movies. Wecouldn't be more excited to unveil seven and one half minutes of the movieto help whet the appetites of Spider-Man fans everywhere."

"We're so pleased to be teaming up with Columbia Pictures to present our audience with such an exciting event," said Vivi Zigler, Executive VicePresident, NBC Digital Entertainment and New Media. "This partnership not only gives our users an exclusive sneak-peek at Spider-Man(TM) 3 -- a film they will undoubtedly want to see -- but also increases the richness oftheir experience by allowing them to stream it in HD, a first for"

The one-minute Spider-Man(TM) 3 clip will drive viewers to to see the exclusive seven and one half minute scene from the movie, which is's first-ever HD-streamed presentation, on any platform. The event will be promoted with ads in USA Today, Los Angeles Times, New York Times,and TV Guide, as well as online and on the radio. It will also be heavily promoted on NBC. Columbia Pictures' Spider-Man(TM) 3 reunites the cast and film makers from the first two blockbuster adventures for a web of vengeance, love, and forgiveness that will transport worldwide audiences to thrilling newheights on May 4, 2007.

Source: Columbia pictures & Press Release