Tuesday, April 24, 2007

Blu Ray The First HD Format To Pass 1 Million in Sales.

Support remains firm from the exclusive Studio support and despite being released almost a year after the HD DVD format, it has become the first of the two HD formats to reach 1 Million in sales. According to Home Media Research, Blu-ray Disc sales also accounted for 70 percent of the high-definition movies sold during the first quarter of 2007.

In addition, Blu-ray Disc titles accounted for eight of the top ten selling high definition titles in the first quarter of this year while in 2006, 18 of the top 20 selling DVD’s were released by studios that are publishing their movies on Blu-ray Disc.

The release of the PS3 has no doubt fueled sales. I remember when the PS3 was first released in the US, there was much fabricated speculation that PS3 owners were not interested in HD movies. These figures puts that to rest. Amazon are already taking pre-orders for Disney's Pirates of the Caribbean series, so expect these figures to take another leap when it's released on May 22nd.

Source: Rheuters